Barbara Gobbi has spent the past 25 years in the sales and marketing. Her experience includes Director of Sales and Marketing of national hotel chains and media buyer for an advertising agency handling national brands. Having been a member of the merger and acquisition team for a hotel management company and helping turn around distressed hotels domestically and internationally, Barbara found her calling in consulting. Her expertise in social media and her out-of-the-box creative marketing strategies have made her marketing plans cutting-edge and her passion is to help small and medium-sized companies to stand out from the competition and attract their ideal customers.
She stresses the importance of content creation and says her goal is to “make each client the leading expert in their own industry.” She regularly gives tutorials on the fundamentals of social media and the impact it plays in the modern business world and she tells her audience “I can teach you how to fish, or I will do your fishing for you!”
Barbara’s biggest strength is in understanding the psychology of the consumer; their shopping and buying habits, their pain points, and the best way to take that data and create a marketing plan that can help businesses solve consumers’ problems.
“I don’t understand social media.”
“I don’t have time to do marketing.”
Does this sound like you? Every business owner we meet starts the conversation with one of these two statements, so you’re not alone. You have enough on your plate being the best at what you do. Square Peg Social is here to ease the burden of having to also add marketing to your daily To Do list.
It isn’t enough to just have a Facebook page anymore. There’s a big difference between having a personal Facebook page, and understanding social media marketing. With over 20 years of marketing experience, we have mastered the psychology of the consumer. We know where they are looking for products and services and how they will research a brand before they take action. We know what to post, when to post it, how to post it, where to post…all to drive consumer engagement. That sounds like alot to keep track of, doesn’t it?
We have created a plan and system that allows you to create engaging content on multiple social media platforms, and still be in control of your own marketing. As your marketing partner, we will provide you with engaging content each month, plus a monthly marketing coaching call to ensure you are reaching your desired goal.